Thursday, 31 October 2013

Representation in our video

As Laura Mulvey suggests, a majority of modern music videos objectify women in order to satisfy the male gaze. (The camera work is focused on the way in which a man would look at a woman, the women are often promiscuously dressed and are often objectified).
However despite this, Ellie is the main character in our music video who is 13 years old and in no way did we use the male gaze in the video. We based our video around the strong narrative and plot, as most indie-pop music videos do rather than having performance domination. The young girl is represented as vulnerable and lonely, in white for a majority of shots to show her innocence and purity.
We used lots of high-angled shots to emphasise this loneliness, presenting her as a sweet character. In a way we used a stereotypical representation of a young girl, since obviously there are some children who feel as though they do not fit in with their family and seem invisible, without a voice. Yet music videos typically do not feature young girls in such a way where they dominate the video and it is an explanation of their life.
The black and white effect adds to this purity, since we knew that we could explore the extreme dark and light aspects of the film in order to portray to the audience the dark nature of her situation with her father and yet her innocence against that.

When shooting the father, we used very dim lighting and attempted to capture only his silhouette in a dark doorway - firstly to create an enigma, overall things are far more intimidating when they are unknown or a partial mystery. Also to create the character of a traditional villain, the shot automatically seems intimidating and scary therefore the audience are more likely to feel empathy for the young girl.

During shooting, the representation of the characters was something we were constantly aware of. The opening shot of Ellie sat surrounded by the flashing lights, we thought particuarly important as it opens the video - therefore it is the aduiences' first impression of her as a character. The blackout beginning implies to the audience that firstly, their is darkness in her life and she may be from an unpleasant background. When the lights begin, and she is sat staring into the camera, surrounded we aimed to represent her as isolated and vulnerable. The lights symbolise the action that surrounds her, and how she feels as if she is sat in the midst of it all in the dark. We positioned the shot so a majority of the lights are in fact taller than her, thereby within the shot it emphasizes her youth and vulnerability of character. Since her gaze is locked onto the camera, she is represented as vacant and seperate from whatever action is going on in the scene.


I decided to look at Lana Del Rey's 'Summertime Sadness' for representation in a similar genre to our music video. Firstly because the video's main aspect of Lana, in similarity to how ours follows Ellie's character.  
The first shot of Lana is shown below, the red tint changes in colour as the shot goes on, therefore representing her as in a dream-like state, lost. Her parted lips and vacant eyes also almost present her as vulnerable. Notice how the first audiences' impression of her, is that her presence in the music video is not to satisfy the male gaze. She is neither promiscuously dressed or presented in a provocative manor (the mid shot isn't revealing in any way).
The background seems pure and almost heavenly with the tint applied, representing her as quite angelic and feminine. Yet the red tint has obvious connotations - love, desire etc. Taking the red as a representation of love, Lana is presented as deeply in love since her colouring is so deep and her surroundings being also tinted red suggest that love has changed her world.

One of the following shots is of Lana in an almost a religious pose, the setting of this shot features many similar trees and an equally naturalistic background. Therefore Lana is represented as almost goddess-like, the graceful pose paired with the natural, pure background present her as being likewise pure and good. However, the fact that she then proceeds to throw herself off of this cliff reiterates my previous point of her also being presented as vulnerable. An unfortunate stereotype of women within music videos (and often the media) is that they are presented as weak & powerless, espiecially compared to men.



This shot uses the transition of smoke to introduce it, which firstly creates the impression of a clouded mind/confusion. This is emphasized by Lana's body language and positioning, as she is looking down away from the camera in the midst of smoke, since it implies that she is tiring of this. The dim lighting also implies a dark state of mind. Yet on the contrary, the smoke also represents fire and destruction - an implication that women in relationships are negatively affected by relationships. This is reiterated by the lyrics of the song, it begins as if Lana is describing a past story.  
We use a silhouette in our music video in order to create a fearful/ scary character, who was immediately represented as intimidating. On the other hand, Lana uses the device completely differently  - since the song and music video follows the narrative of a previous summertime love, the use of her silhoutte presents her as empty /in a dark place. However the white light around her again presents her as angelic and feminine. Which itself is a similar representation of women which we aimed for with Ellie however using different strategies - such as using dresses and skirts for her costume, getting her to use airy and feminine body language in order to present her as delicate. Yet this was mainly for the purpose of creating sympathy for her from the audience, based on the nasty father-daughter relationship. 

Monday, 21 October 2013

Tom Odell - Another Love



This music video begins with Tom's face in an extreme close up, very dimly lit. The slightly blue tone of lighting creates the impression of gloom and sorrow. The zooming out from Tom's face to a long shot, implies primarily that Tom's emotions are of importance in the video and it will be from his perspective. The fact that his face is dimly lit, with lots of shadows cast over suggests to the audience that the character is in a dark place and since the future is associated with brightness and optimism, the fact that his face looks dim may be an implication that the character is also stuck in the past. As a girl appears in the background, her face is not shown, only her arm - a suggestion that her character is quite unimportant to him, he perhaps feels her presence but they do not have a personal, intimate relationship.

The narrative follows a circular story line, most of the time it does follow a linear story line, however most of the shots are flash-backs from Tom's memory therefore it starts and ends in the present but the bulk of the content is how the relationship went downhill.

As she touches his shoulder he begins to sing, a suggestion that he is being pulled out of his daydream with his eyes locked on the camera - to his actual life, as if shaken out from it. As she looks up at him and takes herself down to his level, his face slowly tilts in her direction however his eye line does not adjust. This may be a metaphor for his awareness that she is there, and he desires to acknowledge her - however something always pulls him back. As the camera continues to zoom out, a bland room is revealed - with a few feminine touches such as flowers and a glamorous mirror. This blandness reflects in a way Tom's lack of life and dullness of character towards his girlfriend featured. The fact that then she appears in the mirror reflection getting changed, the audiences' attention is pulled to her and yet he remains staring at the camera, in implication that she may aswell be a reflection to him, or not there at all since his focus is never based on her.
Her character proceeds to walk around past him, the audience wonder if she is trying to capture his attention, or just displaying her boredom being in the relationship. Since she pulls her suitcase from behind is chair, this may be an implication that he is the reason behind her leaving or perhaps he is so stuck in the past & what should of been put behind him that she leaves him with no choice.
 

tom



The fact that Tom is constantly looking at the camera and not once looks at his girlfriend, may firstly demonstrate to the audience how distant and non-present he is in their relationship. However it may also be a metaphor for Tom's previous love, he cannot take his eyes off the camera, similar to the way in which he cannot take his mind from the past. Even as the camera movements shake and the action around him reaches it's climax, there is nothing which will bring his character back.
 

Thursday, 17 October 2013

Shooting Schedule

 

Shooting Schedule



Date and time
Location
Travel
Cast
Crew
Equipment
Props & Costume
Scene & shots
14/10/13 4.00pm
My house – The light scene in my lounge
Lift with my mum
Ellie as girl
Chloe
Holly
Camera
Tripod
Lamps for lighting
White dress
Lamps
Sheets to cover sofa/any unfitting furniture
 
Extreme long shots of Ellie in between the lamps
 
Some CU’s of Ellie and the effect of the lighting on her face.
14/10/13
5.00pm
My house – The lounge to shoot the fire scene
“”
Ellie as girl
Chloe
Holly
Camera
Tripod
 
White dress
Fire place
 
Mid shot of Ellie and the reflect of the fire
 
Over the shoulder of the fire
 
Extreme CU of the flickering in Ellie’s eye
14/10/13 5.30pm
A field and a simplistic lane
By foot
Ellie as girl
Chloe
Holly
Camera
Tripod
Black skirt
Black top
Close up of Ellie’s face entering into the shot of a field/lane
 
Close up of Ellie directly looking into the lense
 
Mid shot/long shot of Ellie spinning
 
Long shot of Ellie skipping and running
 
21/10/13
5.00pm
Dinner table scene – at my house
“”
Ellie as girl
David as dad
Nicky as mother
Charlie as sibling
Chloe Holly
Camera
Tripod
 
White dress
Candles on table
Dinner table and chairs
 
Long shot of dinner table scene
 
Zoom in on Ellie’s expression
 
CU of Ellie
 
CU of father
14/10/13
Running outside, leaving the dinner table scene
“”
Ellie as girl
Chloe Holly
Camera
Tripod
Black skirt
Black dress
Long shot of Ellie running
 
Mid shot of Ellie leaving
4/10/13
3.00pm
Running up a hill, Mousehold
“”
Ellie as girl
Chloe Holly
Camera
(hand held)
~~~~~~~~~
Hand held shot of Mousehold
 
Still shot of Mousehold

Mood Board


Wednesday, 16 October 2013

The main actress

Chloe and I had the following ideologies of the young female character we wanted to act in the video:
  • Innocent looking
  • Pretty
  • Sweet
  • Captivating
Therefore we cast Ellie (my boyfriend's younger sister) who I knew would be confident and happy to act as this young girl. Her long curly hair and big brown eyes add up to her looking both innocent and beautiful. We thought her especially perfect for the introduction, when sat in the middle of the lamps in a dark abandoned room in a white dress - since we knew that she could easily look scarcely beautiful in this situation which was the look we were aiming for.

Also, since one of our ideas behind the video is a violent/difficult father-daughter relationship, since I know Ellie well, I could ensure that she was wholly comfortable with this concept.
Not only this, her dark hair would fit well against white/light day backgrounds and when we wanted to merge her into a dark background in order to represent her as invisible and unnoticed, this would be quite simplistic and easy to do.

The Storyboard

 

 

 

 
 
 

 
 
 
 
Post-shoot evaluations


  •  The fire shots were difficult to cspture due to the dim lighting elsewhere, so we took over-the-shoulders, CU's, ECU's and mid shots, changing the lighting in order to ensure that one would be successful.
  • We also shot the girl character running and skipping, to fill in any gaps we find in editing.
  • The light scene was difficult due to plugs and electronics, however we managed to spread the lamps out and still give an effective sudden light effect.
  • We found that shots of Ellie stumbling gracefully into shot were very suitable and fitted in well, therefore we took quite a few shots of this in different locations.
  • We had to try a variation of shots for the dinner table scene, since there was furniture in the way of the tripod and we found that there were many ways to present Ellie's character using different shots.
     
  •  
 

Monday, 7 October 2013

The Final Song Choice

'Hurt me' Noccankani has a fresh, upbeat yet the lyrics still provide the opportunity to produce a slightly dark/meaningful music video. The singer's voice is not only strong, with a sweet-tone - the recording of the song is clear and good quality.
Compared to our other choice also, the dynamics within the song often change - drum beats appear and stop, the volumne excels and calms etc. which provides us with creative opportunities, where the editing between shots can greatly increase to produce excitement and revert back to a gradual pace when the lyrics are of importance.
When listening to the song Chloe and I thought of a variation of ideas because it's such an active song and the extensive lyrics provided us with widely different ideas, which we could explore. Because of the emotional lyrics, both Chloe and I automatically thought of featuring a young girl for example.

Friday, 4 October 2013

Narrative Analysis



Beyonce - If I Were A Boy

The narrative begins with Beyonce and her partner explaining to the camera, key aspects of relationship (eg. commitment), which itself foreshadows that perhaps the music video will reveal that this couple are lacking these vital parts within a relationship. Opening in this way hints to the audience that this will be a very narrative-based music video, since it is very personal. Throughout the music video narrative, there are many cuts back to this shot type with Beyonce performing to the character - especially when an important lyric comes along, therefore it can be appropriately put emphasis on. It also takes the audience out of the very structive plot (where it explains the relationship of Beyonce and her  boyfriend) in order to reiterate the effect on her of this plot.

 Beyonce is then shown getting dressed and going downstairs whilst her boyfriend is cooking and truly making an effort for her, she is shown taking a brief bite of food then proceeding to leave. As reflected in the lyrics 'I would throw on what I wanted and go'.

Straight away the audience can tell that Beyonce is a neglectful partner, who seems to not care at all. As she gets in the car, she is seen flirting and laughing with her fellow policeman. As the video continues it becomes more and more apparent how neglectful, rude and disrespectful Beyonce is. Her boyfriend is shown sitting within his office, shopping for jewellry for her. Whilst she goes on to play the stereo-typical cheating role, standing behind her police partner and helping him to fire shots, going out to dinner with him and turning off her phone etc. Beyonce is represented as having all the power - a heavy physical job, being rather selfish and ignoring her boyfriend in order to put herself wholly first.


However it isn't until this scene within the music video that the audience realise how uncommited Beyonce is, the music video constantly builds this flirtatious relationship but she is clearly disrespecting her boyfriend in public and in front of him, whilst he sorrowly stands and watches. As she realises that he is watching, immediately she comes over however this is when he snaps. As they arrive home, the music breaks and the dialogue is 'When you act like that I don't think you realise how it makes me look, or feel' 'Act like what? Ain't like i'm sleeping with the guy', the audience feel a lot of sympathy for the boyfriend at this point. Beyonce also seems guiltless and unphased by her partners frustration and upset. Then there is a short humming sound effect and Beyonce repeats what her boyfriend had just said, then the boyfriend laughs and says 'Ain't like i'm sleeping with the girl'. The music begins again, 'but you're just a boy' and then the boyfriend character is shown walking down the stairs to Beyonce - who has made him breakfast. As her character did, he takes a bite and goes off to work. Only to get in his police car and laugh along with his policewoman partner.

The whole idea of the narrative was suggesting if I did everything that you did to me, you'd be outraged. The narrative of the music video becomes clearer, it is more stereotypical for a man to be disloyal in a relationship, it makes more sense in a way for him to work as a policeman and her to work in an office, wondering what he is doing (stereotypical womanly traits). Everything that Beyonce did, was just showing her boyfriends actions and the audience's sympathy is transfered to her. The lyrics reinstate the sad message developed by the narrative.
As the music video concludes, the audience are left with the overall narrative impression that the woman that the audience are introduced to primarily in the video, has been heavily afflicted by the actions of the plot.