Our chosen song 'Hurt Me' falls under the genre of Indie-Pop music, which has a similar tone to the above song by Of Monsters and Men. Their video takes on animation and special effects in order to create a fantasy world, where the characters almost seem as if puppets. Their jolted movements run alongside the beat of the music, which keeps the video as up-beat as the song/genre.The setting/locations and a majority of the characters are in black and white, the hero however is covered in beautiful colours, her face is painted in majestic blues, golds and deep reds, therefore she stands out against the dark monsters and villains of the video as the good character. This enhances the majestic aspects of the video and provides fantastic cinematography, one of the best aspects of this video is how beautifully it looks throughout. Like many Indie-Pop music videos, the video definitely has it's abstract moments, since Indie-Pop is a relatively newly emerged genre, concepts within the videos often are filled with creative and modern ideas.
For example, the above shot of a man emerging from a dark rock is a very abstract complex, the white painted faces with the black detail presents the band/characters as almost tribal. Throughout the video these tribal characters are shown venturing on some kind of adventure, since the video has such a strong narrative it is gripping, since the audience desire to know how the adventure ends. The whole prospect of an adventure mixes well with the Indie-Pop genre, since it is about excitement and is overall mostly up-beat and positive songs come from the genre. Like the strong narrative shown in this video, our music video will also have a strong narrative input in order to do what this video has achieved and keep the audience entertained. The video features exciting moments where the narrative reaches high points eg fighting and action between the hero and the villain takes place, the explosions and falling through the ice. Points like this appear in most indie-pop genre music videos, where the action is dramatic, such as in Beyonce's 'If I were a boy' video, where she discovers her boyfriend is disloyal, these scenes often appear when the song dynamics change.
Editing
The CGI and effects throughout the music video create a beautiful cinematography and also help to emphasise the escapism often featured in Indie-pop music videos, to highlight the feel-good aspect of the tone of the music. Each shot pans and zooms alongside the action of the characters, each shot is extremely steady and the transitions are smooth since unlike rock/punk music, there are few harsh-sounding instruments or moments within this genre, therefore the editing reflects the smoothness of the genre. The above shot displays a transition in the middle of the video, where the scene changes from going above ground to beneath it, the camera physically pans downwards. The shot physically falls alongside the instrumental piece of music, this builds suspense for the last chorus. It shows the levels of earth, detailed, once again displaying the attention paid to the CGI throughout the video.
Intertextuality
The band use the aspect of myth throughout, Myths 'are transmitted to convey religious or idealized experience, to establish behavioral models, and to teach'. Therefore the video uses the implications of a feel-good world, which takes the audience out of their own world. The band may of wanted to use icelandic tales in order to emphasize the soft, sweet tone of the music which often changes dynamics - ie. giving them the opportunity to change aspects of the tale and develop it.
Mise-en-scene
The colouring throughout the video, despite the black and white editing, a majority of the characters are dressed in black, possibly in order to hint to the audience that these are rather unimportant characters or perhaps to half blend into a slightly bleak, dimly-lit world in order to wholly create a fantasy world. The locations also, are just as interesting and eye-appealing as the characters, the gargoyles molded into the mountains, owl statues and the floating boat are all carefully edited in order to create a dark setting for the narrative. However this changes, as the drum-beat picks up in the midst of the song and the volume increases (AKA a more enthused part of the song), the characters travel through a snow storm and the background adapts from black to white, where the characters stand out more and seem as though they have developed in their journey.
The above shot also shows how the mise-en-scene of the white, pure background, against the dark demonic creature/villain of the video. As he breaths fire and smoke, this emphasises the evilness of his character, the black smoke also knocks the adventurers back - displaying his power. The size comparison and also the angle of the villain (looking down upon the characters) presents him as over-powering and intimidating. The whiteness of his eyes may also be a suggestion that he is demonic or inhuman.
As the music slows down before the final build up, the characters fall through the ice in slow motion. This may be a metaphor for the lyrics after this action 'you're gone gone gone away, I watched you disappear, all that's left is the ghost of you'. A river can be many things including dangerous, the current could easily drag someone away which it is quite apparent that's how the speaker of the lyrics feels about their lover. Falling through ice is also an unpredictable and sudden action, therefore perhaps the speaker feels as if losing this person happened so quickly and it was so unanticipated that they are left in shock and dispare over this. 
The audience are supposed to not only be entertained by Indie-Pop music videos, they are also supposed to be able identify with the lyrics and therefore the video. Within this part of the music video this character is represented as mistified and confused, the camera pans very slowly revealing many objects/locations/people around him AKA his head is literally spinning and many, many things are running through his mind. This may be a reference to the person that all that's left of is a 'ghost' considering the water slows down each action, mixed with the various background actions the person is presented as vacant and lost. Indie-Pop music often, if not almost always, features references to love and heart break. Often the music video will reflect this, perhaps it will not be the main aspect of the video (Little Talks Music Video seems to prioritise adventure and fantasy) however it often appears. This shot could easily be displaying to the audience a lover who is lost. The abstract nature of the video ie. the facepaint, costume choices, abstract locations and characters featured may be symbolic of the 'craziness of love' and reiterates how when people fall in love they say that they feel as if their eyes have been opened and they view the world in a different way. 
Finally, like most Indie-Pop Music Videos (since the genre is mainly feel-good) the video finishes with a happy ending. The villain, due to the heroine of the video, transforms into a good character. This is shown by the bright, royal colours of the hero shining across to the villain and then being adapted by him, he is no longer black. Since black connotes danger, darkness, death etc. these bright colours visually show the change in his morality. The sun especially, shining behind him from above his head shows him as almost angelic. The lighting stops being dark and dim also. He is also shown sitting on the clowd rather than being under it, therefore he has metaphorically risen above this darkness and is now in control of himself and has chosen to be above his villainous side.
