Imagine Dragon's CD cover features a nature-based location setting, as mine does with the use of the water element. The floating man gives the cover a classic indie-pop unique twist. As he is isolated and alone in this environment he is presented as lost perhaps, which implies to whomever is looking at the CD cover that the band will have enriched lyrics as they understand what it is to be lost or isolated. The prospect of the floating man also confirms their music will have a kooky aspect to it, a unique sound which indie-pop fans are always looking for. The purple tint to the cover, mixed with the mist in the background presents the band as quite mellow, probably easy to listen to. The tint also gives the cover a dream-like impression, therefore it's presented as accessable and soothing.
The thick set of leaves covering the floor and the grand trees filling the background also emphasises the indie-pop genre, since it suggests the band are intuitively in touch with nature. As an indie-pop audience look for creativity and unique music, the whole concept of this album cover would appeal to that audience. The band name in capital letters creates the impression that they are important and making their mark on the world. It also puts emphasis on their band name 'imagine dragons' which has connotations of it's own - imagine listening to magic and fantasy and that is what this album is like. The unusual font - certain letterings being presented backwards or at an angle emphasise a 'V' shape in the middle of the cover. This is emphasized by the trees parting - it draws the audiences eye to the person in the middle.


Tom Odell's CD cover uses the same greyscale effect that our music video (and digipack) used. The grainy effect on the photography presents him as a gritty artist. The leaning-against-the-wall pose presents the artist himself as very relaxed and colected, yet the cover as a whole is very stylistic. The open doorway possesses many connotations such as he is beginning his journey into his music, or this album has opened a door for him as an artist and person to express the things he wants to. His serious facial expression, looking down away from the camera also implies that his music is meaningful and personal. The basic capitalised bold print at the top of the album presents the artist as undesigned and candid - a simple straightforward man who is undisguised, which implies that he and his music are honest and open to the audience.
His gaze looking down away from the camera represents him and his brand as understated and "normal" rather than posed and commercial. This suggests that Tom cares more for his music than for commercial values, which would appeal to the Indie-Pop target audience. Since commercial mainstream music often follows the same tones and representations etc, whereas Indie-Pop fans look for something unique and original in their music taste

Thoughtful analyses Holly. Good focus on connotations of colour and font - also central images. You have linked this to music genre and audience appeal and also suggested which elements you want to use in your own designs.
ReplyDeleteSometimes you express what you are going to do as you are not the creator! "I expect ours shall" - "and most likely digipak"
You have looked at narratives and what they suggest about the artist.