Font choices

For both the magazine cover and the CD digipack I decided to use an extremely basic and petite font. This was because firstly we represented the brand of the artist in the music video as classy and meaningful, therefore an outlandish font would completely contradict what we were aiming for. I used black and white colouring of the font in order to correlate to our greyscale edit.

 

 

The white against the water also represents the band as free, it presents the artists themselves as pure. I chose to place the band name more centrally on the CD cover due to the fact the unique band name hints at unique music. By separating the album title, I wanted to create the impression that the title had floated away. Creating thereby, the impression of a journey the band went through in order to create the album.

 

 

 

On the back cover I used the same font as the front cover, only in black. This is in order to contrast the white dress, which implies that the album consists of a mix of the purity of the classic conventions of indie-pop music, and the dark/black therefore represents different aspects this album has brought to those conventions.

 

The minimalistic text and font brings the audiences' attention mainly to the images, which was my intention. Despite promoting the name of artist and album is important, I think that the main importance behind the digipack is representing what the band want to say about themselves. Therefore the stylised underwater images, tinted with blue (creating a nostalgic, dream-like tone) needed to be bolder than the font and text.

 

At the beginning of creating the print productions the font was a very small 8pt in order to emphasise the visuals of the digipack more - however once printing these out and finalizing the cover, I realised that the text proved difficult to read or even notice. The name of the artist and album is as equally important as the images since the text too helps to form the brand of the artist, therefore it's important that the audience gains any connotations they need to from the text.

 

For example the album is called 'Hurt Me' which connotes that the album is multi-layered and meaningful, since it is such an enigmatic album title. Therefore the mystery would generate interest for the audience, and possess them further to purchase the album.