Additional points:
- The underwater images I used in the digipack correlate to my music video because the water provides a place where the audience could escape to. Both have the same connotations of escape and drowning throughout. Therefore the underwater images reflect the disruption within the family unit and needing a place to seek refuge.
- Originally I used the image of the boat dock as my advertisement due to the connotations of the colours. The dark sky and light, innocent sea connected well with the black and white greyscale editing I used in my music video. However, I altered my magazine advertisement, using a repeated image of a girl half underwater but the same simple black and white text. I felt that this correlated more with the meaning I wanted to get across to the audience through my print productions and music video. (The feeling of claustrophobia, drowning, an escape which is also peaceful and tranquil).
- Throughout both the music video and digipack there is a heavy theme of nostalgia and reminiscing - what it is like to be a lost young girl, in search of an identity, looking for a place to fit in. This was emphasised in order to appeal to older fans, since it is likely that they often look back on their childhood and reminisce over their old feelings and thoughts.
This works well in the way that you convey your creative decisions and talk throughout about the appeal of the products to your target audience. You also describe how you wanted to connote different emotions, both excitement and innocence, imperfection and murkiness.
ReplyDeleteYour description of the 'narrative' of the music video refers more to the storyline than the way in which you constructed the narrative with images although you refer to individual shots and explore the way they will be read by the audience.
Your talk shows good awareness of the way in which the audience will construct meaning from past texts eg: Nirvana and also current trends in fashion photography.
At times the talk is a little unstructured but it engages and shows a clear creative process.